“Peculiar travel suggestions are dancing lessons from God.”
Kurt Vonnegut
Cat's Cradle
We are proud to present what we believe to be the most extensive dictionary of travel industry terms, abbreviations, acronyms, slang, and nicknames available anywhere. And if we’ve missed one, let us know. We’ll research it, define it, and post the definition here for everyone’s benefit.
| Online Reputation Management (ORM) |
|---|
| The business practice of monitoring web sites and social networking sites for mentions of and comments about a company's brand and products, so that the company can respond quickly, appropriately, and effectively to counter negative comments and perceptions. Hotels, airlines, and other travel suppliers have increasingly made this practice a priority. |
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