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chat widget. A feature of some travel supplier sites that enables visitors to the site to communicate via text with a customer support representative, often in real time.
In context . . .
“Some of the resistance comes from misperceptions about what a real-time chat widget is. A chat widget is a pop-up window that greets visitors to a website and offers to assist them. There is no app for visitors to download, no waiting, and no wondering if the hotel received the message. All conversations are recorded and stored so there is no miscommunication or lost information and no query is left unanswered.”
Source: hospitalitynet.org
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